We are Chad and Micki Colson—a husband-and-wife team whose lives revolve around endurance sports, trails, and the incredible community that gathers at the start line.

Our journey into race management didn’t start behind an operations desk; it was forged out on the course. As ultrarunners, race directors, and published endurance photographers, we’ve experienced race day from every vantage point. We’ve chased cutoffs in the middle of the night, directed complex multi-distance trail races, and captured world-record finishes on the covers of magazines.

That 360-degree perspective shapes everything we do at Colson Race Management. We know firsthand that putting on a memorable event isn’t just about checking boxes—it’s about flawless logistics, prioritizing runner safety, seamless volunteer coordination, and creating an electric, welcoming culture.

Whether it’s a local 5K, a rugged backcountry ultra, or a championship endurance event, our philosophy never changes: every runner counts, every milestone matters. From the first-place podium finisher to the last runner battling the final cutoff, we bring the operational rigor and personal experiences needed to make race day extraordinary.